Mission, can be summed up in a nutshell – to be a strong player in our field with the best prices, good quality and home cooking.
The company now employs more than 1,600 people whose daily lives are strongly influenced by the company’s culture and management policies. For an average family of 4, around 6400 people are influenced by the company’s activities on a daily basis, who in turn influence their friends and relatives. This is a large number of people whose choices are influenced. That is why we are paying increasing attention to the foundations of sustainable business performance, including fair competition, zero tolerance for corruption and bribery, a secure supply chain, a safe working environment and environmental sustainability.

In addition to employees, other stakeholders – customers, the local community, suppliers, shareholders, financial markets and the public sector – are affected by the company’s values and business principles. Around 30 million customers visit the store chain every year and more than 300 suppliers are involved in the distribution of around 30 thousand products.
Stakeholders play an important role in assessing double materiality. This means that OG ELEKTRA itself, through its business activities, influences stakeholders and stakeholders influence us. In such an interaction, it is important to understand the expectations of stakeholders and to express our own expectations to them.
In our core activities, we have always been guided by the well-being of the environment and of people, which has resulted from an ethical management culture and a sense of responsibility towards our employees, customers and society. In order to better understand the value chains of the company and the risks and impacts they entail, we have developed an initial sustainability strategy in addition to the business strategy, which is an important step in preparing for sustainability reporting. While the strategy may evolve over time, we have mapped out our own priority SDGs (Sustainable Development Goals). Based on stakeholder expectations, we have divided the key issues into three groups following ESG (Environmental, social and corporate governance) principles – environmental (E), social (S) and governance (G).
To make stakeholders aware of the principles of responsible business conduct that apply to the company’s day-to-day activities, a concise “Ethical Conduct Framework” and a “Code of Conduct for Business Partners” have been drawn up as standard terms and conditions for business partner contracts.