OG Elektra AS is a retail business enterprise founded by the Grossi family in 1991 with two local grocery stores. The company’s primary activity is food production and consumer goods import and sales. OG Elektra has been a family buiness from the start.
The first stores were based in Lääne-Virumaa. Since 2002, the stores have all gradually adopted the Grossi Toidukaubad trademark and have now expanded to different counties all over Estonia. The farthest store logistics-wise is Võru. Grossi Toidukaubad stores are located predominantly in residential areas or in their immediate vicinity, bringing everyday groceries comfortably close to every home.